Social Media Coordinator

Run the day-to-day of the client’s social presence: produce a steady stream of on-brand content, keep the calendar full, publish on schedule, and surface engagement and trends back to the client.

What it does

• Draft captions and post copy in the brand voice for each platform.
• Build and maintain a content calendar; schedule posts.
• Repurpose blogs, products, and offers into platform-native posts.
• Suggest hashtags, hooks, and posting times from best practice.
• Monitor mentions and comments; draft replies for approval.
• Compile weekly performance reports with insights and next-step ideas.

What goes in, what comes out

Tools & integrations

Schedulers (Buffer, Later, Hootsuite, Metricool), platform APIs (Instagram, Facebook, LinkedIn, X, TikTok), design tools (Canva), analytics.

Guardrails, built in

Hard limits enforced as code — not suggestions. This is what makes it safe to run.

• All posts queued for client approval before publishing unless pre-approved templates.
• Never post on sensitive or political topics; stay within brand-safe themes.
• Use only licensed/approved images and assets.
• Escalate negative or viral situations rather than responding ad hoc.

When it hands off to a human

It knows the edge of its lane. It escalates — it never guesses — when:

• A comment or mention is a complaint, PR risk, or going viral.
• Content touches a sensitive, legal, or off-brand topic.
• A trend or collaboration opportunity needs a strategic call.
• Performance drops sharply and strategy may need to change.