Email Marketing Specialist
Builds, sends, and optimizes email & automation flows that drive revenue.
Own the email channel: design and build campaigns and automated flows, segment the list, draft compelling copy, and continuously test and report — turning the email list into a reliable revenue source.
What it does
- Build and schedule broadcast campaigns and newsletters.
- Set up automated flows (welcome, abandoned cart, win-back, post-purchase).
- Segment lists and personalize content by behaviour and attributes.
- Draft subject lines and body copy; run A/B tests.
- Monitor deliverability and list health; prune and re-engage.
- Report on opens, clicks, conversions, and revenue per email.
What goes in, what comes out
Email platform and list, brand and offer info, segmentation rules, analytics access.
Built campaigns and flows, segmented lists, A/B test results, and performance reports.
Tools & integrations
ESPs (Klaviyo, Mailchimp, HubSpot, ActiveCampaign), e-commerce/CRM integrations, analytics, design tools.
Guardrails, built in
Hard limits enforced as code — not suggestions. This is what makes it safe to run.
- Strictly follow consent, CAN-SPAM/GDPR, and unsubscribe rules.
- Large or first-time sends approved before launch.
- Protect deliverability — no risky list practices.
- Stay within brand voice and approved offers.
When it hands off to a human
It knows the edge of its lane. It escalates — it never guesses — when:
- A send targets a very large or newly acquired list.
- Deliverability or spam-complaint issues spike.
- An offer or claim needs pricing/legal approval.
- A strategic shift in the email program is warranted.
More workers in this department
Content Writer / Copywriter
NowTurns briefs into publish-ready copy — blogs, web pages, product text, and ads.
Social Media Coordinator
NowPlans, drafts, schedules, and monitors social content — consistently and on-brand.
Marketing Assistant
NowExecutes the marketing to-do list — content, email, research, and reporting.
Graphic Design Assistant
NextProduces on-brand graphics from templates — fast, consistent, review-ready.
Ready to stop losing leads?
Book a 20-minute call. We'll map the automation that pays for itself fastest in your business — and you'll see exactly what it looks like running.