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Email Marketing Specialist

Builds, sends, and optimizes email & automation flows that drive revenue.

Email Marketing Specialist — a Globelts digital worker
The mission

Own the email channel: design and build campaigns and automated flows, segment the list, draft compelling copy, and continuously test and report — turning the email list into a reliable revenue source.

What it does

  • Build and schedule broadcast campaigns and newsletters.
  • Set up automated flows (welcome, abandoned cart, win-back, post-purchase).
  • Segment lists and personalize content by behaviour and attributes.
  • Draft subject lines and body copy; run A/B tests.
  • Monitor deliverability and list health; prune and re-engage.
  • Report on opens, clicks, conversions, and revenue per email.

What goes in, what comes out

Inputs

Email platform and list, brand and offer info, segmentation rules, analytics access.

Outputs

Built campaigns and flows, segmented lists, A/B test results, and performance reports.

Tools & integrations

ESPs (Klaviyo, Mailchimp, HubSpot, ActiveCampaign), e-commerce/CRM integrations, analytics, design tools.

Guardrails, built in

Hard limits enforced as code — not suggestions. This is what makes it safe to run.

  • Strictly follow consent, CAN-SPAM/GDPR, and unsubscribe rules.
  • Large or first-time sends approved before launch.
  • Protect deliverability — no risky list practices.
  • Stay within brand voice and approved offers.

When it hands off to a human

It knows the edge of its lane. It escalates — it never guesses — when:

  • A send targets a very large or newly acquired list.
  • Deliverability or spam-complaint issues spike.
  • An offer or claim needs pricing/legal approval.
  • A strategic shift in the email program is warranted.
Let's talk

Ready to stop losing leads?

Book a 20-minute call. We'll map the automation that pays for itself fastest in your business — and you'll see exactly what it looks like running.

✉ contact@globelts.com 📍 E-33, 9th Floor, Pocket 9A, Jasola, New Delhi 110025, India

Or chat with our AI concierge — bottom-right — to book instantly.