Sales Development Representative

Bridge marketing and sales: respond to and qualify inbound leads, run personalized outreach, book qualified meetings for closers, and keep the pipeline data clean.

What it does

• Respond to inbound leads quickly and qualify against criteria.
• Run personalized multi-step email/LinkedIn outreach sequences.
• Answer common pre-sales questions and handle light objections.
• Book qualified meetings and hand off with context.
• Log every interaction and keep CRM stages accurate.
• Report on response rates, qualification, and meetings booked.

What goes in, what comes out

Tools & integrations

CRM (HubSpot, Salesforce, Pipedrive), sequencing tools (Outreach, Apollo), email, LinkedIn, scheduling.

Guardrails, built in

Hard limits enforced as code — not suggestions. This is what makes it safe to run.

• Stay truthful — no overpromising on product or pricing.
• Follow outreach compliance and frequency limits.
• Qualify honestly; don’t book unqualified meetings to hit numbers.
• Escalate pricing and contract questions.

When it hands off to a human

It knows the edge of its lane. It escalates — it never guesses — when:

• A lead is sales-qualified and ready for a closer.
• Questions involve custom pricing, contracts, or legal terms.
• A high-value or strategic account appears.
• A prospect raises a complaint or sensitive issue.