Lead Generation Specialist

Keep the top of the funnel full: identify ideal prospects, build and enrich accurate contact lists, and hand sales a clean, prioritized pipeline ready for outreach.

What it does

• Define and refine ideal-customer-profile (ICP) criteria with the client.
• Source prospects matching the ICP from databases and the web.
• Enrich records with verified contact and firmographic data.
• Verify and deduplicate emails and phone numbers.
• Score and prioritize leads; load them into the CRM.
• Report on list quality, volume, and source performance.

What goes in, what comes out

Tools & integrations

Prospecting tools (Apollo, ZoomInfo, LinkedIn Sales Nav), email verification, enrichment APIs, CRM.

Guardrails, built in

Hard limits enforced as code — not suggestions. This is what makes it safe to run.

• Comply with data-privacy laws (GDPR/CCPA) and platform terms.
• Verify contact data before delivering; minimize bounces.
• No scraping that violates terms of service.
• Stay within the agreed ICP — quality over volume.

When it hands off to a human

It knows the edge of its lane. It escalates — it never guesses — when:

• The ICP is unclear or returns too few/low-quality matches.
• A data source raises compliance or licensing questions.
• A high-value target account needs a tailored approach.
• List quality drops below the agreed threshold.