Moving your website to a new domain or website URL structure? While it may seem like a simple move, there’s a lot to consider when migrating a website from a SEO perspective. There are URLs to redirect and update, tags to update, content to move, internal links and backlinks to update, ensuring your sitemap is up to date, and also letting search engines know your site moved by way of tools like Google Search Console.
Our SEO experts will evaluate the current performance of your website and begin taking an inventory of your current content and organic performance.
From there, we will prioritize tasks to ensure your website migration is as smooth as possible and mitigates as much SEO risk as possible, making sure you keep your rankings and traffic in the process.
We’re Google Analytics Certified, using data to guide the migration of your website and ensure all important content / pages are accounted for.
We'll look at your current rankings, where traffic is coming from, and determine how to continue capturing the traffic when the new website launches.
Since 2004, we've been SEO experts. Not only can we help in your SEO migration, we have ongoing SEO plans to take your rankings to the next level.
Whether we're consulting or helping to implement the strategy, our process is transparent with highly detailed reporting.
After we take a preliminary lay of the land of your website, we’ll create a comprehensive project plan for the SEO migration strategy, and create a project roadmap for you and your team. This roadmap will visually show your team the project laid out on a timeline and what tasks we’ll be working on and when. We’ll also put all of these task items in our work management software that you’ll have access to so you’re aware of what we are working on and when that work will be completed.
We compile data from world-class analytics and SEO data sources including Google Analytics, Majestic, SEMRush, and more, to score what content on your website has the more search engine value. This is a proprietary scoring tool we’ve developed over 17 years called the SEO Migration Scoring Card, and it helps us prioritize content, redirects, and more in a website migration.
Here’s how this scoring tool helps us ensure your website migrates in an SEO friendly fashion.
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